Our Featured Staged Listings

Within These Walls Beauty & Drama Await		Looking For Paradise?  Look No Further
Prime Location.  Fine Finishes.  Luxury Living!		Completely Updated Home In Gorgeous Village West

Stunning, Spacious, Elegant, PERFECTION - Sale Pending		Upscale Living Minutes from Downtown
Prepare to be Mesmerized - Sale Pending

Home Staging - A Powerful Selling Tool!

Home staging is the creative process used to prepare a home for marketing to yield the maximum sale price in minimum time.

Most homeowners cannot view their home with an impartial eye, making it difficult to visualize potential selling pitfalls. They’re used to squeezing between the dining table and the china cabinet, or they overlook the pet hair that has accumulated along the baseboards or don’t notice the odd smell in the laundry room. Wouldn’t it be logical to assume that the way a home is kept is a direct reflection of how it is maintained and cared for? That’s how buyers think.

The purpose of presenting a staged home is to immediately engage the buyers at first sight, and continue throughout every area of the home. They are captivated by the time they reach the back yard. How can they help but love a home that has left nothing but positive checks on their mental list!

Presenting your home for sale without taking the necessary steps to show its full potential could actually help sell your competition’s home!

Eight Elements of Home Staging

	Curb appeal – You know what they say about first impressions. A buyer decides within 15 seconds of seeing a home whether it could be the “chosen” one.
	Floor plan flow and furniture layout - Space sells! Staging will ensure that your unique floor plan will entice the buyer by conveying space and practicality.
	Color - Nothing has quite the impact of color, the idea is to choose and blend them wisely. Neutral colors that flow easily from room to room have the most universal appeal. Never underestimate the power of paint!
	Organization - Everybody loves a tidy home! Getting organized will not only attract buyers, but will also help you when it’s time to move. Cabinets, closets, garages and living spaces need to be neat and uncluttered.
	Cleanliness - It’s easy to overlook the things we see every day. A vital aspect of staging is giving your home the polish and gleam it needs to stand out from the rest. Deep, thorough cleaning is an essential task to complete.
	Lighting - This is the jewelry of the home. Without proper lighting, a home can appear dull and lifeless, or even worse, depressing. Effective lighting will give a welcoming effect and showcase valuable features.
	Fragrance - Living in our homes sometimes “de-scents-itizes” us to odors that can linger. Odors need to be sourced and eliminated for staging to be completely effective.
	Landscaping - A green, healthy lawn with nicely manicured landscaping brings value and appeal. Colorful, healthy flowers give color and cheer. Gnomes and gargoyles should be packed up for the next destination.

How It All Connects

When all these elements are examined and a strategy has been formulated and implemented, a home is considered staged. Staging has proven to sell homes faster and for more money than homes that have not been staged. It is an investment in a greater return, with the potential to make thousands of dollars more than listing unprepared.

A Model Study

Have you ever gone “model home” shopping? Stepping into a builder’s model that is tastefully decorated and furnished inspires the senses and creates that peaceful, easy feeling…powerful buying triggers. On the flipside, have you toured through a builder’s model that was not furnished? Suddenly the warmth and comfort disappear. You notice how generic it looks; square windows, no color, just hard surfaces. Did you feel some disappointment discovering that is was just a shell, with nothing to enthuse you? This is the power that staging has on the buying market. Being able to envision living in a home is basis of creating the love affair which will lead to an offer.