Marketing Materials
Realtors are experts in transacting home sales. They interface with mortgage
brokers, home inspectors, title companies, insurance agents, and countless other
entities to get the job done for their clients. They are indispensable
professionals who possess unique knowledge and provide a valuable service.
Because they have so many demands on their time, preparing sensational marketing
material is probably not given the focus and attention it truly needs. That’s
where Entrances can help.
Make An Impact
While Entrances does not take the place of your agent, we will work with him
or her to develop the ultimate marketing tool…your feature sheet. From staging
the home to sell, to publicizing it’s attributes in a marketing presentation, we
offer the complete package. If you are planning on selling “by owner” or,
growing in popularity, using an “MLS listing only” service, this option is
especially useful to you.
When was the last time you purchased a cell phone? Did you look at all the
models available, unable to determine which one would provide the benefits and
functions you were looking for? Simply looking at the phone wouldn’t shed much
light, they all have pretty much the same keys and buttons. Some of the
functions are buried so deep in menu selections that it would take repeated
experimentation to figure them out…without instructions.
The same can be said for the features of a home. If you don’t know they’re
there, it’s difficult to get excited about them! Entrances knows effective real
estate marketing. Our marketing experts will prepare a striking detailed
overview using full color photos and descriptive narratives highlighting what
your home has to offer so that no gem is overlooked!
Educate The Buyer
Based on the photo journal of your freshly staged home, we verbally point out
all the unique characteristics and benefits it has to offer the prospective
purchaser. Explaining the advantages of a feature to an unknowing buyer is what
helps them to understand the value behind the feature. For example, it’s great
to list that your home has Silestone counter tops, but what value does that have
to the buyer? If they also knew that Silestone products are 95% quartz, making
them one of the most durable and easily maintained solid surface treatments on
the market today, they now see how that will benefit them for years to come.
Successful marketing assumes that people are uninformed about how your product,
your home, is superior to others and depends on educating them as to why they
can’t live without it!
Most prospective buyers touring through your home will accompanied by their
agent, who most likely is also seeing your home for the first time. Your feature
sheet needs to be comprehensive enough to sell your home in your agent’s or your
absence. A memorable, descriptive marketing brochure makes your home stand out
from the rest and gives purchasers something to review and reflect on. It keeps
selling long after they have concluded their tour. In addition to your printed
brochure a photo show of your home will be featured on the Entrances web site.
All clients choosing Full Service Staging will receive an initial supply of
feature sheets, with the option to purchase additional copies if necessary. Be
sure to take a look at our sample feature sheet. Don’t be surprised if your home
sells quickly, one of our clients received an offer just based on this effective
selling tool!
