The Smart Choice for Realtors
The world of Real Estate is ever changing. Twenty years ago, most people
wouldn’t dream of trying to sell their own home. The industry was based on
Caveat Emptor. Nobody knew what a sellers’ disclosure was. All that has
changed, and the home buying public is now educated and sophisticated. With
these positive changes, a new way of working has evolved for Real Estate
professionals.
Today it is imperative to be competitive and innovative to succeed in
Real Estate marketing. With so many options available to the home seller
such as reduced commission listings and MLS only companies, the astute Real
Estate professional must provide justification for the cost of their
services. People are looking for value. The average person has little or no
concept of the work involved in marketing homes. All they really know is
that, as a rule, they will “lose” 6% of the proceeds from selling their home
when using a full service Realtor. Typically this will amount to thousands
of dollars. From a seller’s perspective, they will want to know what you can
do for them that they cannot do themselves, or through another Realtor. What
are you offering your clients to justify choosing you?
Be the Star that you Are!
Offering your clients home staging services will set you apart from the
others. By subsidizing their costs, you are showing them that you want them
to have the most competitive edge in the market. Staging has proven to sell
homes faster and for more money than unstaged homes.
Consider the mathematics. If you invest $300 in a Consultation & Action
Plan,
it would only take $5000 in selling price to recoup your investment in
commissions, based on 3%. That’s equal to the average price reduction the
seller may have to take if their home does not sell. It makes sense to take
the proactive approach. Your client benefits by having the higher
probability of a fast, lucrative sale, and you benefit by gaining a
reputation of getting the job done effectively. Why wouldn’t you want all of
your listings to be known as the show and sellers?
Presenting your clients with our Consultation services is the first step
toward the transformation of their home. We will compile an action plan
tailored to your clients specific home and neighborhood. Once implemented,
Entrances works in partnership with you, providing you the tools you need to
effectively market your clients home. We develop sensational feature sheets
with descriptive text and full color pictures of the freshly staged home, as
well as online photo shows on our website. We also include up to 2 open
house freshen-up visits, signage indicating your listing has been
professionally staged, and continual support until the sale is complete.
Benefits of Staging
Simply put, staging your listings with Ready For Market is the
smart choice! These are just a few of the benefits to you:
- Earn more commissions: Staged listings sell quicker and for more
money.
- Save money: Shorter marketing time means less money spent on
advertising.
- Less chance of negotiating commissions due to price reductions.
- Avoid having to communicate negative things about client’s home
- More exposure for your client’s home: A photo show of their home will
be displayed on Entrances website, with lawn signage indicating their home is
staged (with complete staging).
- Home is shown more often, increasing agent exposure.
- Builds a reputation for excellence in marketing and performance
- Appraisers may value a staged home higher than one that isn't
- Allows more time to pursue other business because listing sells faster
- Every agent loves to have a beautiful home as a listing!
Staged homes are a win-win situation for both the listing agent and the
seller. Capitalize on this advantage today, let Ready For Market help
to make you a Superstar!
Benefits of Partnership
Advantages we offer our Realtor partners who provide consultative
services to their clients:
- Reduced fee Consultations: The more we stage, the more you save.
- Personalized gift certificates to provide your clients for Entrances
services
- Listing on Entrances website identifying you as an Entrances partner
Realtor
- Marketing materials (feature sheet design, initial supply of
brochures with display holder, photo show for your MLS listing and yard
signage stating your client’s home is professionally staged) with
complete staging
- Monthly billing with net 60 terms allows time for your sale to close
before your payment is due
Call 832.247.5577 today to schedule a presentation of the benefits of our partnership
program ... we are here to help YOU succeed!
