Why Stage?
When preparing for an important meeting, job interview or even for a
date, most people want to look impressive and sharp. Why is that? Because first
impressions are everything! You wouldn’t throw you old sweats on to meet with a
banker to apply for a loan, would you? Unfortunately, many folks don’t give the
same consideration to what is most likely the most valuable investment they
have, their home. Selling your home is like selling yourself to a prospective
employer. If preparing yourself for an interview makes sense, preparing your
home for sale is easy to understand.
It is vital to have an unbiased opinion of a home’s market appeal.
The unfortunate fact is emotional attachment tends to distort our view of
things. Keeping personal items on display when marketing a home can
unintentionally limit its appeal. A wall covered with personal photos of family
and friends brings happiness to the owner, but viewed by a potential buyer who
should be trying to envision living there; this can create very uncomfortable
feelings. De-personalizing your home is going to allow purchasers to relax and
absorb its true selling features.
